Join us on Saturday, November 29th for the return of fantastic floats, bands, marchers, and of course, Santa! We can’t wait to celebrate with all of you.

Since 1955, the Cobourg Santa Claus Parade has kicked off the Christmas season thanks to the Lions Club of Cobourg. This group of volunteers has worked tirelessly over the years bring a parade to the community that brings people together, regardless of their background, celebrating hope, family and love. It’s part of the fabric of our community. In 2020, the Town of Cobourg assumed responsibility for the parade under the guidance of the Lions Club of Cobourg to ensure the community can experience the same magic of the season.

From 4 – 5 pm, don’t miss the Pre-Parade Fun Zone in front of Victoria Hall with winter inflatables, sweet treats and Sparky from the Cobourg Fire Department.

Parade Theme

Will be Announced Soon

Will be Announced Soon

More details coming

Parade Route

Santa'll be on his way

No parking from 3pm

Starts at the Five Corners: William and King at the Library, through to D’Arcy.
King Street along the route will be closed to parking from 3pm until the parade ends.

Parade Timing

Bundle up and pick your spot

Santa's on his way...

The parade begins at 6:00 p.m. on Saturday, Novemeber 30th.

Bring your Letters for Santa.
Watch along the parade route as it begins.
The Canada Post Elves will be out, ready to take your letters and deliver them to Santa for you.

We would love for you to join the Parade! Floats are open to businesses, groups, organizations and individuals. There will be prizes awarded this year in these categories: Best Commercial Float, Best Non-Commercial Float, Best Themed Float, and People’s Choice Award. If you want to apply to be part of the Cobourg Santa Claus Parade, we invite you to click on the button below to read the rules and expectations and find instructions about how to apply.

THE PARADE GIVES BACK
The Northumberland Fare Share Food Bank will be collecting your non-perishable food donations for the food bank. Collection will happen at the beginning of the parade and just before Santa’s sleigh. This year, as well as non-perishable food cash donations, will be accepted.

Things to do this Season

INVESTMENT: $5,000  |  NUMBER AVAILABLE: 1
BENEFITS:

  • Placement of corporate logo in all forms of advertising (75% radio, website, social media andposters).
  • Corporate name tied to the full parade event.
  • Website banner on the Santa Claus parade event page with a direct website link
  • Logo and company name on home page banner of Santa Claus parade
  • Present a Family Fun Zone
  • Present the VIP Meet & Greet event
  • Title of “Brought to you by” for an entry awards category (i.e. High School, Charity, College).
  • Corporate logo displayed on sponsor signage in parade.
    Recognition of your company by the MC event activities.
  • 20 tickets to the VIP Meet & Greet event.
  • First right of renewal in subsequent years.

INVESTMENT: $2,000 | NUMBER AVAILABLE: 4
BENEFITS:

  • Placement of corporate logo in all forms of advertising (75% radio, website, social
    media andposters).
  • Tied to one of the pre-parade special events
  • Present a Family Fun Zone
  • Present the VIP Meet & Greet event Title of “Brought to you by” for an entry awards category (i.e. High School, Charity, College).
  • Corporate logo displayed on sponsor signage in parade.
    Recognition of your company by the MC event activities.
  • 10 tickets to the VIP Meet & Greet event.
  • First right of renewal in subsequent years.

Secure your Santa's Float Parade Partner sponsorship by emailing Kelly Baldini kbaldini@cobourg.ca

INVESTMENT: $1,500 
BENEFITS:

  • Pre-Parade Family Fun Zones: On parade day we will present various Family Fun Zones along the parade route where families can enjoy some festive entertainment as they line up early to await the parade. Fun Zone activities will include live music and photo ops with the parade mascot.
  • Corporate logo displayed at each Fun Zone along the parade route
  • Recognition of your company by the MC event activities.
  • 5 tickets to the VIP Meet & Greet event
  • Social media shout out during promotion through Experience Cobourg

Become a Family Fun-Zone Partner by emailing Kelly Baldini kbaldini@cobourg.ca

INVESTMENT: $500 
BENEFITS:

  • Placement of corporate logo in select forms of advertising (25%, radio, website, social media).
  • Reserved corporate float entry ( Float entry must be confirmed by organization & theapplication filled out before the deadline)
  • Cross-Promotional advertising rights.
  • Opportunity for delegate to walk in one of the parade mascot costumes during parade.
  • Corporate logo displayed on sponsor signage in parade.
    Recognition of your company by the MC event activities.
  • 5 tickets to the VIP Meet & Greet event

Become a Parade Mascot Sponsor by emailing Kelly Baldini kbaldini@cobourg.ca

INVESTMENT: $250 
BENEFITS:

  • Placement of corporate logo in select forms of advertising (website, social media).
  • Cross-Promotional advertising rights.
  • Corporate logo displayed on sponsor signage in parade.
    Recognition of your company by the MC event activities.
  • 4 tickets to the VIP Meet & Greet event

Become a Friend of the Parade by emailing Kelly Baldini kbaldini@cobourg.ca

Please contact Kelly Baldini kbaldini@cobourg.ca to discuss alternate in-kind sponsorship opportunities.

VIP Meet & Greet
One week before the big event, we will host special guests (sponsors and families) at a family event where they meet Santa and Mrs. Claus, get their pictures taken and mingle with the guests of honour.

Please contact Kelly Baldini kbaldini@cobourg.ca to discuss all sponsorship opportunities.

We are looking for pictures that highlight past Cobourg Santa Claus Parades! You can send the images to us directly on our social media pages through direct messaging or tag us @experiencecobourg — Facebook or Instagram — or email them to Kelly at kbaldini@cobourg.ca.

We will host the gallery on the Cobourg Santa Claus parade page.

*If you send a picture, you are claiming that you are the owner of the image and that you give express permission for the Town of Cobourg to use your image for appropriate marketing material.

Thank You to Our 2024 Sponsors!